About Nordenlux

Nordenlux is a brand of DCMAhub LLC, an American company registered in Sheridan, Wyoming. We design and sell apparel built around real Norse ornament.

What we actually sell

Ornamental styles that survive on real objects — Urnes, Ringerike, Borre, Jelling, Mammen. Carved portals, inlaid axes, silver cups. Every print names the style, the century it belongs to and the object it was drawn from, and says plainly that the drawing itself is ours rather than a tracing of a museum piece.

What we will not print

A handful of Norse symbols have been taken up by hate groups. We leave those out, and we publish the list with the reason for each one rather than quietly dropping them — a silent omission just leaves the question hanging.

We also leave out the things that are simply wrong: horned helmets, Elder Futhark used for Viking-age contexts, and machine-translated rune text. Younger Futhark is the alphabet that was actually in use, and we spell phonetically.

Where it is made

Our apparel is printed and finished in California and dispatched within two business days.

Talking to us

Write to hello@nordenlux.com. A person reads it.

DCMAhub LLC · 30 N Gould St, Ste N, Sheridan, WY 82801, United States · +1 307 291 8259